Darle 16 usos distintos a la botella, la nueva apuesta de Coca-Cola – See more at: http://www.apertura.com/target/Darle-16-usos-distintos-a-la-botella-la-nueva-apuesta-de-Coca-Cola-20140605-0004.html?utm_source=planisys&utm_medium=NewsletterApertura&utm_campaign=NewsletterApertura&utm_content=9#sthash.MOqM1t5z.dpuf

La idea de reciclar es reutilizar. Sin embargo, nadie dice que no se puede reutilizar en otro sentido, aunque sea totalmente opuesto al original. Esta iniciativa tomó Coca-Cola y, bajo el lema “2ndLives”, dio a conocer lo que será su campaña en Asia -principalmente en Vietnam-, donde venderá un pack de elementos para reutilizar las botellas de 16 maneras diferentes. En el pack hay, por ejemplo, una extensión de plástico para agregarle a la botella y utilizarla como pistola de agua; o una punta de goma para unirla al pico de la botella y, poniéndole pintura adentro, poder dibujar, entre otras opciones. – See more at: http://www.apertura.com/target/Darle-16-usos-distintos-a-la-botella-la-nueva-apuesta-de-Coca-Cola-20140605-0004.html?utm_source=planisys&utm_medium=NewsletterApertura&utm_campaign=NewsletterApertura&utm_content=9#sthash.MOqM1t5z.dpuf

Is yours the next big idea in recycling? 

 The deadline for submitting a short proposal to the second annual Recycling Innovators Forum is rapidly approaching, but there’s still time to enter your game-changing idea to the competition.    

 

Designed to elevate and support actionable ideas that will generate real returns for recycling companies and stakeholders, the 2014 Recycling Innovators Forum enables inventors, teams, researchers, entrepreneurs and others to compete for cash prizes and industry exposure.

Sponsored by Alcoa, the American Chemistry Council, Coca-Cola Recycling, Resource Recycling and Waste Management, the Forum will be held the day before the official start of the annual Resource Recycling Conference, building on the momentum of both events in 2013. 

Selected finalists will present their ideas to a panel of judges and an audience of recycling professionals, venture capitalists and clean-tech investors on September 15, 2014 at the Hilton Riverside in New Orleans. Two $20,000 prizes will be awarded: one to the top idea backed by an enterprise or institution, and the other to the top idea backed by a single inventor or startup team. 

The Recycling Innovators Forum is currently seeking proposals to compete in the Forum, and suggests topics that focus on improving recycling collection, changing consumer behavior, developing sorting and processing technologies, boosting market development for different material types, reducing capital costs, and other ideas to improve and advance recycling.

For more information on the 2014 Recycling Innovators Forum, including full rules on entering the competition, visit www.recyclinginnovators.com.

Contact

Ali Briggs-Ungerer 

Project Manager

info@recyclinginnovators.com

 

 

 

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